Man of Madison
The objective was to deliver a mid-century modern inspired story with a touch of wit and humor. The launch of Jack Mason's new 50's era dress watch was simplistic in design, but the story was told with personality and style.
Photography, Creative Direction, Set Design
The attitude of the 50's and 60's was bold, rebellious and innovative. With the introduction of television and an increase in disposable income, it was a decade of consumerism that birthed an iconic advertising industry.
Back then, a timepiece was not only a symbol of status but also a representation of personal style. The 60's created a new approach to style and fashion.
Web & Mobile
In some instances, an image that works for Instagram may not work for your website. We make sure to take this into consideration so the content we deliver is appropriate for the different digital channels.