With a name which dates back to 1934, GOLDTOE has continued its tradition of creating high quality socks with an attention to detail and style. The objective was to place the socks in context with the various lifestyles that a customer lives by.
Photography, Creative Direction, Styling
Telling a story with an item of clothing that is often not seen was a challenge. With the combination of set design, in-studio, and outdoor spaces, we
were able to control the visual context of the product in relation to the brand's core values.